Apple introduced the iPhone 5 today. Owing to the shear quantity of devices Apple's partners must manufacture, leaks saw to it almost every detail of the new phone was known prior to it's official unveiling. The tech press would have you believe this is a catastrophe for Apple.

The new phone, while not seeming to be a radical departure from the iPhone 4 and 4S, is a truly remarkable device. There's literally not a single important piece of the phone that hasn't evolved to be closer to Apple's ideal.

While the entire video is outstanding, one particular moment (beginning 5:25) in Apple's promotional video stood out as being uniquely Apple. I highly recommend you watch the video in full. From Apple's website:

During the assembly process, each iPhone 5 aluminum housing is photographed by two high-powered 29MP cameras. A machine then compares the images with 725 uniquely cut inlays to find a precise match.

This attention to detail never occurs with other manufacturers, and for good reason. It's more than a bit crazy to care this much about making a phone. Luckily for their customers, Apple does care. Because they do, I'll most likely be waking up in the middle of the night on Friday to try my luck at handing over some of my money for a new phone.

Here's to the crazy ones.