Upgrade Your Windows Machine to "Signature" Status

Here's Walt Mossberg writing for the Wall Street Journal:

Microsoft also offers a program that, for $99, will turn users' Windows 7 PCs into Signature versions, if the owner brings the computer into one of its 16 stores, due to grow to 21 outlets in coming months. All Signature computers come with 90 days of free phone support, as well as help at the stores' "Answer Desks," which are like the Genius Bars at Apple stores.

Yeah, that's convenient. People purchasing Windows computers are the same people who won't spend $0.99 for an Android app.

Clueless in Cable

The New York Times' Brian X. Chen writing for the Bits technology blog;

“I’m not sure I know what AirPlay is,” he said, though he noted that he was an enthusiastic Apple customer. “Today we want to be on every screen. Today it’s a little bit clunky to get programming from the Internet onto the TV — not so hard to get it on your iPad. What’s hard is the plumbing, what wires do you connect, what device do you use. So the current Apple TV, the little thing, the hockey puck, really doesn’t do anything to help enable you to get Internet material on your TV.”

I can't even fake surprise at this revelation.

Cutting Ties with Google

Does anyone remember Apple sharing the stage with Google when the original iPhone was introduced in 2007? Those days seem a distant memory. The most prominate Google application on the iPhone is the built in Maps application. Using Google for their maps must be driving Apple a little crazy, and it looks like it's due for a change soon. According to 9to5Mac, Apple will be launching their own Maps application with the release of iOS 6 this fall.

Apple has been very busy buying maping related companies and I'm excited to see what they come up with. The technology employed by C3 Technologies in particular looks amazing.

The Mythical 7" iPad

I don't post many links to rumors, because there seem to be a minimum of 10 per day. iMore holds rumor publishing to a minimum and has a pretty decent track record when they do make the effort to publish inside information. They've posted a story today with updated information about the much rumored 7" iPad.

Apple will be going forward with the 7-inch iPad, currently targeting an October 2012 release alongside the new iPhone, and -- here's the killer -- at a $200 to $250 price point. According to our sources, the reason for such aggressive pricing is to do to the tablet market what Apple did to the MP3 market in 2004 with the expansion of the iPod product line -- leave absolutely no space for competitors.

I'm really interested to see where this goes. Aside from the initial Kindle Fire, there's been no real demand for smaller tablets. I don't see where Apple needs to make this move. By my thinking, if Apple does produce the 'iPad Mini' it will be a purely offensive move, not defensive. I think the comparison to the iPod is very apt. There was never any real competion for what became the iPod Classic, but that didn't stop Apple from bringing to market the iPod Mini and then later the Ipod Nano, which went on to become their best selling models.

If other computer and tablet makers want to really lose sleep, they should imagine the very real possibility that by Christmas time this year Apple wil be selling the best tablets available on the market priced $200 and up. It's a scenario that could make their 70% mp3 player market share look tiny in comparison.

iPhoto for iOS

Andy Inhatko writing today for the Chicago Sun-Times:

It’s inconceivable to me that Apple won’t be releasing a new desktop edition of iPhoto that looks exactly like the iPad version. It’s that good an app; it’s an instant addition to the pantheon of Must-Have iPad Software.

There's plenty to both like and question about the app. To me, the biggest problem with iOS is the lack of any kind of file system. I'm not talking about a file system in the same way we're all familiar with them on traditional computers, but rather a new system reimagined for the iOS ecosystem. This failing is highlighted by the process required to get photos out of iPhoto for iOS.

I'll be very surprised if that situation isn't addressed by iOS 6. And disappointed. Very.