The Real Risk to Apple: Becoming Just Another Company
Apple has been on a great streak over the last 10 years. That success has been based on great products, and arguably better customer service. Anyone who's walked into an Apple Store knows what I'm talking about.
That's what makes the recent report of cuts to Apple's store staff and the reasoning behind it so distressing. Josh Browett has been the head of retail for less than six months, replacing the excellent Ron Johnson who departed to head up JC Penny. This debacle is a serious strike one against Browett continuing in his current role at Apple. I favor his removal immediately because it shows a fundamental lack of understanding for what makes Apple, Apple.
I'll let Jim Dalrymple have the final word.