Apple has been under attack recently by Chinese state controlled media. Given how important China is to Apple’s business, and the potential damage these attacks could be, an Apple response was required. Now we have it. MacRumors has the story today about Tim Cook’s letter to Chinese customers.

It’s a very humble apology and a promise to do better. One wonders what the response of a Steve Jobs led Apple would have been. This is one time I’m very glad it’s Tim at the helm and not Steve. Tim has spent a great deal of time in China and understands the culture very well. With this story laid to rest, hopefully everyone can just move on.