Less Expensive iPhone More Lucrative?
There has been a lot of speculation about a lower cost iPhone this year. Much of what has been written has been incredibly stupid. iMore's Rene Ritchie takes a nice look at the issue in a recent post. What makes this post particularly interesting is the approach.
There's a compelling argument to be made that a lower priced iPhone may make Apple more money than continuing to offer previous models for low subsidized prices. It's an argument I hadn't given any thought to before reading Rene's post.
Check it out.