If you pay any attention at all to Apple critics these days, and there are a million of them, you'd think Apple is on the verge of collapse. To hear them talk, the iPhone is no longer cool and has been replaced by people's desire to own the newest giant Android phone. This, despite recent actual numbers from Verizon showing the iPhone growing in percentage of sales. The iPhone already dominates AT&T sales and we'll learn shortly just how there share of sales is trending for the most recent quarter.

Still, the talkers talk. iMore's Rene Ritchie takes a very detailed look at many of the design decisions that Apple would address in the creation of a larger iPhone. The piece is certainly worth a read.

In the end, I'm sure we'll see additional models of iPhones at some point. While there is certainly a market for larger phones, I don't think that's where the pressing issue lies. The carrier numbers bear out the fact that consumers in large numbers are choosing smaller iPhones over lager Android phones. Where Android is 'winning' against the iPhone is in the markets where phone cost is not subsidized by the carriers. If Apple is to address anything, it should be finding a way to provide an Apple quality device at a lower price in these markets.

Don't expect Apple to produce a 'cheap' iPhone any time soon. No more than they produced a 'cheap' smaller tablet when they created the iPad mini or the iPod nano. Apple places design and quality above market share, much to the delight of their customers. It's how they maintain margin and profit even at the expense of market share.