Ron Johnson's start as the CEO of JC Penney is off to a rough start. Ron did a fantastic job at Apple. If his new strategy at JC Penney is a good one, I wonder if he'll get a chance to see it through. This story at the Red Tape Chronicles calls into question if that will be the case.

The campaign, which launched on Feb. 1, appears to be a disaster. Revenue dropped 20 percent for the first quarter compared to last year. Customer traffic fell 10 percent. Last year, the company made $64 million in the first quarter; this year, it lost $163 million.

Hat tip to Marco.org