Shorting Apple

Very intelligent arcticle by Jonathan Littman over at the Huffington Post on selling Apple short.

But Apple's stock price this week or next year is not really the big story. This is a firm that has proven the tremendous value of design and innovation on a global scale. Yes it does have serious competitors in Samsung and Google. But what the Selling Apple Short narratives leave unsaid is that Apple was among the first to understand the following truth: What matters to most of us is our creativity and productivity, and frankly who wouldn't pay a little more to be smarter?