My admiration of Apple products is a result of many things. The beauty of their products and their ease of use rank very high on the list. This story from Tech.pinions about technology as art encapsulates how I feel very well.

The experience around Apple products is what I think many who compete with Apple take for granted and simply don’t understand. I’ve said often at industry talks I have given that consumers don’t buy products they buy experiences and that is what Apple delivers.

Consumers in droves are discovering what the hard core long time Apple community has known since the beginning and are converting in droves buying iPads, iPhones, and even Macs. It all leads with the visual experience and beautiful and attractive hardware. Believe it or not, however, beautifully designed things are easier to use.

Hat tip to The Loop.