Apple v. Google, Maps Edition

The Wall Street Journal has a story today talking about the strained relationship between Apple and Google. Most of the story is a rehash of events that have taken place over the last couple years. The context of the story is to talk about the future effects of a Google free experience on Apple devices. It's perhaps the worst kept secret in the world that Apple will be introducing their own Maps app for iOS 6, so this little blurb made me think about the future possibilities.

Apple's goal is to develop a "holistic" technology that integrates maps with other Apple software, says a person briefed on the strategy. For instance, if Apple's iCalendar program knows that a person has a meeting across town soon, and traffic is backing up, it might alert the person about road conditions.

Even though it seems like we're reaching a mature market in the smartphone space, we're actually still in the toddler phase. The future will be full of ideas that will make us think new features were always inevitable.

New iPhone Mockup

There's been a lot of talk about the rumored leaked next iPhone chasis and front screen plate. There's a really nice mockup over at the Verge that shows off the design running iOS apps rumored to be changed at next weeks WWDC. Overall, I really like the look. That may just be because I've always loved the iPhone 4 design and this seems like a natural extension.

I won't be surprised if the iPhone released in October looks nothing like this. Apple is doubling down on secrecy after all.

Beautiful (Fake??) Next iPhone

9To5Mac has a post up today with high resolution photos of what could be the next generation iPhone. I don't know what to make of these shots exactly. It seems very unlikely that photos of this quality could surface so far in advance of a product release. If a design like this happens to be accurate, I'd be very happy the next generation iPhone is more of an evolution of my beloved iPhone 4/4S design that something more radical.

Facebook Phone

Chalk this one up to the list of things that will almost inevitably happen. The Bits blog over at The New York Times has a story about Facebook assembling a team comprised of former Apple folks to help build them a phone. This evokes a bit of a yawn from me, because until we see a working phone, there's not too much to be said. 

I'm sure there'll be a lot of people interested in this in theory. After all, most of the world has a Facebook account. But how many people love Facebook enough to turn their mobile life over to them? I'm guessing not enough to put a major dent in the marketplace. And that's if it's a good experience. I doubt version one or two will be. This stuff ain't easy. It only looks that way because of the success Google has had with Android volume and the crazy profitability of the iPhone for Apple.